The Movies

The theater has always been a draw for me. From my young years, through my military years and up until today.

Movies have a way of bonding people. They often give a sense of altered reality which a person can live in for a few hours. When a year arrives where movies are not doing so well, this creates problems for people all over.

Take 2016 for example. That was a horrible movie year. Nearly all of the projected films were pushed to 2017 or suffered huge losses. Why did they do this? Cinematic value.

Cinematic value is a word I learned in college. In economics it's the line where marginal costs meets up with marginal revenue. The true value of the movie breaking even, but also getting enough attention that other titles come in. So in 2016, the movies didn't bring in the same value as in years past.

Let's take a look why:

I would say the biggest bust for me in 2016 was star trek. I love the new star trek movies. However this one failed in marketing and in value. It didn't help that one of the characters died in real life leaving the entire plot unsure of itself. I also believe the movie was pushed too late in the year. A great movie theater setting for me is one where an offsetting movie comes at the same time. So the year Transformers: Revenge of the Fallen came out opposite of star trek I was thrilled. Two fantasy movies at the same time. That was a great year. Nothing close came like this in 2016.